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HAYVN Half Time: 4-Week Marketing Workshop Deep Dive: Content Strategy

January 6 @ 9:00 am - 10:00 am


By popular demand, HAYVN is sponsoring a deep dive marketing course on the development, execution and measurement of content.

Content is the single most important tool businesses have to promote their brand and get new customers. Content includes everything from website verbiage, social media posts, newsletters and presentations. In these days of digital consumption, you can’t have a good marketing strategy if you don’t have an effective content strategy.

Join Sue Yasav, Founder of Marquette Marketing, as she goes through four deep-dive sessions on Content Marketing. In this class you will hear from experts in the field of content creation, execution and measurements. At the end of the course, you will be ready with everything you need to maximize your content’s impact and make it a impactful tool for the success of your business.

“Attending Sue Yasav’s Marketing Workshop Sessions was extremely beneficial to my company. Each session was very well planned out and interactive. Sue encouraged us to assess our own businesses and then provided excellent information and tools to help us implement new strategies to make our marketing plan more impactful. Now, my company is transforming our website and developed new techniques to grow our business!” – Anne McGuire, President/Owner, Healthcare Pathfinder

Register anytime and pay only for the remaining sessions. HAYVN Members get 50% off the registration fee.

The 4-session series will cover:

1/6 – How to Create Content That Inspires and Motivates – Sue Yasav

1/13 – Scheduling and Executing Your Content Calendar

1/20 – Developing Content for Thought Leadership – Sue Yasav

1/27 – Using Content to Drive New Customers and ROI – Keith Reynolds, Founder & CEO Publio

Course fee:

HAYVN Members Full Series Package: $75 (Learn more about membership options)

Non-Members Full Series Package: $150 for 4 sessions.

Non-Members 3 Sessions 1/13-1/27 – $120 – on sale 1/6

Non-Members 2 Sessions 1/21-1/27 – $80 – on sale 1/13

Non-Members Single Sessions – $40 each

After you register, Sue Yasav will send you the Zoom link.

Sue Yasav is the Founder of Marquette Marketing and the Vice President of Thought Leadership at Synchrony, a consumer financing firm headquartered in Stamford, CT. She has had leadership roles in all major marketing disciplines, including marketing strategy, direct marketing, content strategy, profit modeling, ROI analysis and P&L management. Sue has an MBA in Finance and has had progressive leadership roles at IBM, Citibank, GE Capital and Synchrony Financial. Sue has a passion for helping women grow their businesses through marketing strategies that large companies regularly use to become successful.

Questions? Contact sueyasav@gmail.com.

To learn more or register please use this link:

4-Week Marketing Workshop Deep Dive: Content Strategy

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January 6
9:00 am - 10:00 am
Event Category: