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HAYVN Marketing Workshop Series: Designing the Best Value Proposition for Your Business
July 10, 2019 @ 12:00 pm - 1:00 pmFree
Join us for a Marketing educational series presented by Sue Yasav! The most important elements of a marketing strategy are the value proposition and company positioning. A successful value prop is authentic, differentiated and compelling. These elements have to be right in order for the rest of the marketing strategy to be successful. If you have a winning value prop, your marketing messaging and communication strategy will resonate. If your value prop is off, you run the risk of wasting precious time and resources on marketing the wrong message. Join us as we go through the proven steps to create the best value proposition and positioning statement for your business! We will have an initial presentation followed by breakout sessions with hands-on exercises. Sue Yasav is a Marketing professional with an MBA in Finance and over 25 years of experience in major marketing disciplines.