Authentic is organic marketing for small businesses with a soul. Small businesses are the heartbeat of a community, the way that Mothers are for their families. Did you know that more than 56% of moms say Instagram is the place they learn about products, and 78% of moms take action from business posts after seeing inspiring content on Instagram? And yet – about 73% of mothers say that advertisers don’t understand them or their needs. At Authentic, they are a team of Moms who are delivering quality community-based marketing that resonates with women making decisions for their families. They personify your brand online and in real life using digital content, social media, and event-based marketing — in a way that speaks authentically to your target customer.
Lindsay Donnelly is the founder of Authentic Community Marketing LLC. She has spent her career building innovative customer experiences at both tech-based startups and traditional corporations; including Jetblack, Trunk Club, and AT&T. Her most recent role reported to the Chief Revenue Officer at Jetblack, where she managed the intersection of marketing, customer service, and product development. With the mass adoption of social media, Lindsay has led in her demographic by founding and running communities based on Instagram, Clubhouse, and Facebook – spanning over 20,000 active members. She has personally acted as a content creator, event marketer, and social media manager for the past 4 years with small businesses in her community and knows the needs of a small business owner deeply. Lindsay is a graduate of the top-10 ranked University of Florida College of Journalism and Communications, and in the current 2021 cohort of HER Digital Incubator. She enjoys photography and exploring new places with her family.
So how did the transition from her corporate marketing career to the launching of Authentic occur? She’s got a pretty compelling story to share. Find out more about her personal journey and how she got started in social media entrepreneurship in her blog post. She is definitely, Authentic!!
Chamber members seeking a marketing boost to their small business should most definitely take advantage of Authentic’s complimentary consultation. Find out how Lindsay and her team can help you achieve your best!
Welcome to the Chamber, Lindsay and Authentic!!